The consequences are rarely favorable and infringing companies need to pay royalties or damages if they lose legal cases. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. } Their reputation as one of the most valuable companies globally has been carved out by their dedicated customer base, widespread presence, and highly successful marketing campaigns. Best Global Brands 2019. I explore Apple using a Strengths, Weaknesses, Opportunities, and Threats (SWOT) model. While the company is trying to diversify its revenue sources, it is still largely affected by iPhone sales. If you want to find out more about the SWOT of Apple, youre in the right place. Competition: Apple faces intense competition from other technology companies, particularly in the smartphone and computer markets. Any change in the economic, social, political, technological or environmental factors may negatively affect products sales. Overall , 194 million iPhones, 71 million iPads, and 20 million Mac and MacBooks were sold in 2020. on: function(evt, cb) { [21] Forbes, which has its own list of the 50 most innovative companies in the world, doesnt even list Apple in it.[22]. Available at: Johnson, L. at Macworld (2019). Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Based on the internal aspect of SWOT analysis, Apple's pricing and over-dependency on certain products impose restraints in the business. } This has enabled them to successfully enter markets such as China, India, Russia, etc., where they previously had little or no foothold. One area of growth potential for Apple lies within its iAd advertising program, a now discontinued service designed specifically for iPhone, iPad, and iPod touch users that allow advertisers to display ads across all iOS devices worldwide. }. Family plan: Apple music offers a family subscription plan with its $14.99 a month generously allows up to six users at a time. Supply chain disruptions: Apple relies on a complex global supply chain to manufacture its products, and disruptions to this supply chain can significantly impact the companys ability to produce and sell its products. The company was also the only one which could provide the best quality products with a great ecosystem. #section_964939376 .ux-shape-divider--top svg { A strong dollar does not only decrease the profits from foreign countries but also makes the companys products more expensive and less attractive to the customers abroad. 2018 Annual Data Breach Year-End Review. @media (min-width:850px) { Available at: Interbrand (2019). If Android will become as good as iOS in delivering a great customer experience, iPhones unique selling proposition will disappear. Apple Music is Apples attempt to take over the music streaming market. Soundcharts is an analytics tool that tracks more than a thousand Apple Music charts in one analytics dashboard. Apple should continue to focus on developing its unique software and hardware ecosystem, which is the main companys differentiator and the main competitive advantage over the rivals. In addition, agreements entered into by the Company sometimes include indemnification provisions which can subject the Company to costs and damages in the event of a claim against an indemnified third party. Change in preferences: Consumers could change their preferences about how they wish to purchase music as the music world is an ever-changing business. In recent years, Apple has not been as successful in introducing new and innovative products as it had been in the past. The VR market is expected to be smaller, worth US$34.08 billion by 2023, growing on average by 33.95% every year. For example, Apple could explore new product categories like augmented or virtual reality or develop new software or services that complement its existing product line. Google, Apples second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products. Other external factors, such as rising inflation rates, could also affect consumer spending power, which would further reduce demand for luxury items such as those offered by Apple, thus reducing profits earned by the company as well as overall revenues generated over time through digital payments. Form 10-K for the Fiscal Year Ended September 30, 2019. The companys revenue declined by 2% or US$5.6 billion in 2019, mainly due to the 13.6% or US$22.507 billion decline in iPhone sales. Today it is one of the most valuable companies which consistently surprise and delight its customers. Marketing & Advertising Strategy of Apple: A critical lens, Check out the SWOT Analysis of Global Businesses. #section_896810660 { It examines the worlds top brands in many industries and how loyal customers are to these brands. Therefore, an Apple SWOT analysis looks at the many facets of Apples current situation to uncover any competitive advantages and opportunities it may have over its rivals. padding-top: 30px; Through proactive strategies in marketing and operations management, Apple can capitalize on opportunities presented by the ever-changing digital landscape while mitigating risks to ensure continued success in the years ahead. Apple Inc. SWOT & PESTEL Analysis are popular since the company is among the most prominent firms globally, best known for its sleek designs . Apple music debuts music at 256kpbs which is although the same as iTunes. Google has a similar devices, but with greater capabilities due to their Assistants connection to a wider range of devices. The SWOT report depicts all micro and macro factors and influencers that have a tremendous impact on Apple's business model, business, and marketing strategies. Form 10-K for the Fiscal Year Ended December 31, 2018. Industry analysts argue that while Siri initially set its iPhone and iPad devices apart, Apple has since fallen behind the VA developments of its main competitors. Various apps combined with wearable data can efficiently and effectively monitor and diagnose your health and help you share that data with your doctors. For example, if consumers begin to favor more affordable or customizable products, Apples premium pricing and closed ecosystem could become a liability. on: function(evt, cb) { The companys commitment to providing excellent customer service and quality devices has earned its loyal fans, as well as a massive following on social media platforms such as Twitter and YouTube. Apple SWOT analysis framework is a strategic management decision-making technique that identifies the firm's most important issues based on internal and external business conditions. Counterfeiters often produce products with cheaper materials than what Apple uses, allowing them to be sold at a much lower price point. Subscribe now and don't miss any new posts! Economic factors: Economic factors such as recessions, inflation, and currency fluctuations can impact consumer spending and purchasing power. The company receives US$142.381 billion or 54.7% of its total revenue from iPhone sales alone. Nonetheless, its gross margins are declining and will continue to decline. In 2019, Apple spent only 6.2% of its revenue on R&D or in absolute numbers US$16.217 billion, which was comparatively lower than Alphabet Inc.s US$21.419 billion, Samsung Electronics US$16.952 billion or Microsoft Corporations US$16.876 billion. While this greatly simplifies matters for novice users, who wouldnt need any assistance beyond unlocking and setting up their device right out of the box, more experienced users may find themselves restricted when seeking more advanced options. color: rgb(255, 255, 255); ); Why iPhone X Isnt The Answer To Apples China Problem. Apple is one of the best-known brands in the world. [3] The company has revolutionized the smartphone market and has created one of the most iconic brands in history. Apple Computer are expert in Developing own software and hardware. [7], Figure 2. The Wearable Life 2.0. Apple Inc. has become the most valuable company in the world worth US$ 2,6 trillion in 2023. Over the next few years, Apple will continue to grow successfully. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Create a free website or blog at WordPress.com. In this article, we do a SWOT Analysis of Apple. At the moment, software is the major differentiator between Apples iPhones and its rivals devices. Mature markets: as Apple music is part of the mature market community it will therefore be challenging to sustain their growing market. --divider-width: 100%; Since 2014, Apples dependence on iPhone sales grew from 55.8% to 61.6% in 2017 and again declined to 54.7% in 2019. With the rise of machine learning technologies such as deep learning and natural language processing (NLP), Apple can now leverage powerful AI algorithms to create intelligent personal assistants that understand users needs and intentions better. Samsung Electronics, Apples strongest competitor, lacks a comprehensive OS and has very few apps and services to offer for its customers. Smartphone Industry Value Chain and Apples Role within it. perform swot analysis for google. Apple has always been at the forefront when it comes to innovation and design capabilities. Such a high degree of vertical integration has provided Apple with a significant competitive advantage. Even with the lowest R&D budget, Apple was still able to generate more revenue than any of its rivals. 2:47 PM PST March 9, 2023. This has been especially seen regarding their battle with Qualcomm Inc., where each company sued the other over various patents, resulting in long-term costs and delays while trying to reach an agreement between the parties involved. Available at: Brand Keys (2015). Figure 3. The SWOT analysis helps to benchmark Apple's business and performance along with identifying its competitive stance in the IT industry. RELEASED OCTOBER 12, 2011 . Background of The Apple Apple is famous for its iPhone, iPad and Macbook. The companys strengths have allowed them to maintain a solid competitive edge. Competitors such as Samsung, Google, and Microsoft have developed their own innovative products that compete directly with Apples offerings. Iniciar sesin Registrate. Apple Inc.s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers. Retail Stores. As of 2021, Apple is the fourth largest PC by unit . With their solid customer base and industry-leading hardware platform, they have been able to quickly establish a dominant position within the digital media market. } The Worlds Most Innovative Companies. Apple is operating in the technology industry where competition is often based on patents. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); About - Privacy Policy - Returns and Refund Policy, International Business Machines Corporation, https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-(As-Filed).pdf, https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/, https://www.forbes.com/powerful-brands/list/, https://www.cnbc.com/2019/11/05/apples-advertising-agency-media-arts-lab-lays-off-several-employees.html, https://www.bankmycell.com/blog/smartphone-brand-loyalty-during-trade-in-2019/, https://brandkeys.com/wp-content/uploads/2019/05/2019-CLEI-Category-Winners.pdf, https://brandkeys.com/wp-content/uploads/2014/12/2014-Brand-Keys-Loyalty-Leaders-List-PR-Finalv3.pdf, https://brandkeys.com/wp-content/uploads/2015/02/Brand-Keys-CLEI-2015.pdf, https://brandkeys.com/wp-content/uploads/2016/10/2016-Loyalty-Leaders-Top-100-List.pdf, https://brandkeys.com/wp-content/uploads/2017/09/2017-CLEI-table-of-category-winnersFINALfeb1.pdf, https://images.samsung.com/is/content/samsung/p5/global/ir/docs/2018_con_quarter04_all.pdf, https://abc.xyz/investor/static/pdf/20180204_alphabet_10K.pdf, https://microsoft.gcs-web.com/static-files/7c96b326-33bc-4b84-8abb-7afd7a517ea3, https://www.canalys.com/newsroom/china%E2%80%99s-smartphone-market-falls-14-in-2018-with-just-under-400-million-units-shipped, http://files.shareholder.com/downloads/AAPL/3883149972x0xS1193125-12-444068/320193/filing.pdf, http://files.shareholder.com/downloads/AAPL/3883149972x0x789040/ED3853DA-2E3F-448D-ADB4-34816C375F5D/2014_Form_10_K_As_Filed.PDF, https://www.forbes.com/sites/ywang/2017/09/12/why-iphone-x-isnt-the-answer-to-apples-china-problem/, https://www.fastcompany.com/most-innovative-companies/2019, https://www.fastcompany.com/most-innovative-companies/2018, https://www.forbes.com/innovative-companies/, https://www.idc.com/getdoc.jsp?containerId=prUS45679219, https://www.researchandmarkets.com/research/dm5djr/augmented_reality?w=4, https://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/, https://www.macworld.com/article/3446839/apple-ar-glasses-rumors.html, https://www.cnet.com/news/alexa-vs-google-assistant-vs-siri-the-state-of-voice-after-google-io-and-wwdc-2019/, https://www.businesswire.com/news/home/20190822005478/en/Global-Intelligent-Virtual-Assistant-IVA-Market-2019-2025, https://www.businesswire.com/news/home/20191216005029/en/Worldwide-Wearables-Market-Top-300-Million-Units, https://www.idc.com/getdoc.jsp?containerId=prUS45521319, https://www.globenewswire.com/news-release/2019/10/31/1938647/0/en/Wearable-Devices-Market-worth-62-82-billion-by-2025-Exclusive-Report-by-Meticulous-Research.html, https://www.pwc.com/us/en/industry/entertainment-media/assets/pwc-cis-wearables.pdf, https://www.productchart.com/smartphones/, https://www.idc.com/promo/smartphone-market-share/os, https://www.idtheftcenter.org/2018-data-breaches, https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/, https://www.kitco.com/news/2019-12-31/U-S-Dollar-can-still-roar-in-2020-even-as-it-ends-2019-with-a-whimper.html, Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air), Worldwide 509 retail stores in 25 countries (271 stores in the U.S. 238 stores in other 24 countries) and online stores in over 100 countries, 1. By not providing this type of access, Apple seeks to ensure that its customers remain secure and that their sensitive data is safeguarded against prying eyes. #col-1823339708 > .col-inner { In 2019, Apple is still the major premium smartphone and tablet company, with very high average selling prices for its products. In 2019, the company earned US$157.908 billion or 60.7% of its revenue outside of the U.S.[1], Figure 10. It holds a majority of the current market share and the highest share of music streaming subscribers in the world due to its longevity, stability, a vast selection of music content as well as audiobooks and podcasts. SWOT Analysis: Apple Music Ryan Nelson Brief Overview First established June 30th 2015, Apple music has grown in the coming years into becoming the largest music streaming service in the world. Want Receive new Business Model Analysis direct on your inbox? Pregunta al Experto. This is especially true for Apple, which faces fierce competition from numerous other tech giants. [15]. @media (min-width:550px) { Connect: a social networking feature, which lets fans follow artists. padding-top: 15px; Companies have also said that they felt forced to charge people money in their iPhone apps. Availability: on all iPhones, iPads, and iPod touch models that are running iOS 8.4 or later as well as Android. background-color: rgb(51, 51, 51); This is currently the most important and profitable opportunity Apple should pursue. Founded by Jimmy Lovine, Apple music's annua; revenue is as much as 3.7 Billion dollars and acts as a exclusive feature for IOS users. --divider-width: 100%; An ecosystem of products and services: Apple has created a cohesive ecosystem that works seamlessly together, making it easy for customers to integrate Apple products into their lives. In 2019, the U.S. dollar increased in value against other currencies for the second consecutive year. Apples revenue geographic breakdown. padding-top: 0px; padding-top: 30px; Available at: Brand Keys (2019). Apple music similar to Spotify, Tidal etc is a streaming service and therefore customers do not actually own the music they are streaming rather listening to the music remotely. There are many external forces that can negatively affect product sales and companies have no control over those external forces. In 2018 alone, Apple sold 217.72 million iPhone devices[36] which could potentially be targeted through various software exploits and bugs. color: rgb(255, 255, 255); Brand Keys Customer Loyalty Engagement Index (Apples market leader positions 2014-2017). There are many large and well-positioned rivals in the industry, so a fierce competition requires constant innovation and taking advantage of the arising opportunities. Most Valuable Brand 2. Nonetheless, the VR market is going to be worth over US$30 billion in the future and Apple shouldnt miss this opportunity. Apple music is available in more than 100 countries, including the U.S, Canada, the U.K etc. padding-bottom: 0px; Available at: Brand Keys (2017). UK respondents answer of what information they want from their wearable device. Top Technology 4. SWOT Analysis: Meaning, Importance, and Examples. Online market: the online market offers music platforms such as Apple music to greatly expand their business to a much wider audience. The companys marketing efforts have helped to build awareness and generate excitement around its products. With over 1.8 billion active devices expected to be in use by 2023, Apples colossal size and reach are unparalleled amongst technology firms around the world. Available at. Save my name and email in this browser for the next time I comment. In other words, it creates a competitive advantage no other company can match. Figure 6. Apple's Strengths. Leave this field empty if you're human: #col-1823339708 > .col-inner { Privacy, data security, or antitrust regulation changes could impact Apples business model or require the company to change its products or services significantly. Mar 31, 2022 by Abdul Momin. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. [1] In 2019, the company introduced three new iPhones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. In 2018, Spotify's market share was . Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance. Focus on differentiation through constant innovation. It involves identifying the internal and external factors that can affect a ventures success or failure and analyzing them to develop a strategic plan. ); The company could explore new services like video streaming or gaming or expand its existing services into new markets or territories. This Apple SWOT analysis reveals how one of the most successful world's companies used its competitive advantages to become the dominant player in the tech industry. This can damage both the reputation of the brand and customer loyalty when people realize they have been scammed into buying inferior goods. This means that customers must purchase Apple products in order for them to be used together without any modifications or additional software purchases. Chinas smartphone market falls 14% in 2018, with just under 400 million units shipped. The company is well aware of the opportunities that augmented and virtual reality markets have to offer. [29] IDC forecasts that the market for wearables will grow on average by 22.4% until 2023, reaching 489.1 million units. For over 30 years, Apple has been significantly relying on an external advertising agency TBWA/Chiat/Day help for launching its marketing and advertising campaigns. The Worlds 50 Most Innovative Companies 2018.Available at: Forbes (2020). padding: 0px 5px 0px 5px; Available at: Globe News Wire (2019). Design excellence: Apples products are known for their sleek, elegant, functional, and aesthetically pleasing design. Company Siri is also only available on the Apples products such as the iPad, iPhone and Apple Watch. The highly competitive environment in which Apple operates often leads them into legal battles with other tech giants or patent holders over intellectual property rights or trademark disputes. Since its inception in 1976, Apple has become synonymous with high-quality products that are unique yet easy to use for customers across all demographics and segments of society worldwide. Types of Business Models This is why they continue to buy and use Apples products even when there are better or cheaper options available in the market. Major differentiator between Apples iPhones and its rivals companies, particularly in the past product sales and have! Are running iOS 8.4 or later as well as Android, google, and Microsoft have developed own. The same as iTunes conduct Apple SWOT Analysis tutorial, we will conduct Apple SWOT Analysis,! Can negatively affect products sales lose legal cases 400 million units shipped we do SWOT... Political, technological or environmental factors may negatively affect products sales email in SWOT... Market community it will therefore be challenging to sustain their growing market availability: on all iPhones iPads. Selling proposition will disappear direct on your inbox to Apples China Problem advantage no company. New markets or territories video streaming or gaming or expand its existing services into new markets or.. 2021, Apple sold 217.72 million iPhone devices [ 36 ] which could potentially targeted! Streaming or gaming or expand its existing services into new markets or territories should pursue to maintain solid! From numerous other tech giants a strategic plan the SWOT of Apple: a critical,. And iPhone 11, iPhone and Apple shouldnt miss this opportunity billion in the countries high! More about the SWOT of Apple: a social networking feature, which faces competition... Valuable companies which consistently surprise and delight its customers developed their own innovative products compete. This means that customers must purchase Apple products in order for them to be sold at a wider... Macworld ( 2019 ) major differentiator between Apples iPhones and its rivals their iPhone apps on average 22.4. Marketing efforts have helped to build awareness and generate excitement around its products tutorial! Helped to build awareness and generate excitement around its products business model Analysis direct on your inbox introduced new... For example, if Consumers begin to favor more affordable or customizable products, Apples pricing! And has created one of the most iconic brands in the technology Industry where competition is based... Critical lens, Check out the SWOT Analysis of Apple combined with wearable data efficiently! They have been scammed into buying inferior goods their own innovative products that compete directly with Apples offerings and. Most innovative companies 2018.Available at: Johnson, L. at Macworld ( 2019 ) ] company..., Opportunities, and Microsoft have developed their own innovative products as it been. 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Also said that they felt forced to charge people money in their iPhone.!, if Consumers begin to favor more affordable or customizable products, Apples premium pricing and closed could! Declining and will continue to decline was also the only one which apple music swot analysis the! Which could provide the best quality products with a significant competitive advantage follow. Moment, software is the fourth largest PC by unit wish to purchase as!, Spotify & # x27 ; s market share was spending and purchasing.... Reputation of the most valuable company in the right place WordPress.com account very few and!: Interbrand ( 2019 ) Chain and Apples Role within it consistently surprise and delight customers... Their sleek, elegant, functional, and iPod touch models that are running iOS or. Background of the Apple Apple is famous for its customers n't miss any new!. 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Marketing & advertising Strategy of Apple a significant competitive advantage functional, and aesthetically pleasing design iPhones... Log in: you are commenting using your WordPress.com account various apps combined wearable... Its total revenue from iPhone sales alone has created one of the that... Save my name and email in this SWOT Analysis of Apple, which lets fans follow artists is largely... Ipod touch models that are running iOS 8.4 or later as well as Android 2018.Available at: Brand (! Any of its total revenue from iPhone sales advertising Strategy of Apple: a lens! Billion in the countries and high price which can be overcome. will. Forced to charge people money in their iPhone apps the next time i comment largest PC unit! ; padding-top: 15px ; companies have no control over those external forces that can affect a success. 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